Google AdX (formerly known as DoubleClick Ad Exchange) is a platform for buying and selling online advertising. It allows advertisers to bid on ad inventory from publishers and sell their own inventory to other advertisers. AdX is part of the Google Ads suite of products and is designed to help advertisers and publishers automate and optimize their ad campaigns and inventory management. AdX connects advertisers and publishers through a real-time bidding (RTB) process, which enables advertisers to bid on ad impressions in real time as they become available on publisher websites. AdX is used by both large and small advertisers and publishers, and is intended to help them reach their target audiences and monetize their online content.
With Google AdX, you can:
- Monetize both apps and websites.
- Manage your ads by allowing or blocking specific advertisers.
- Get granular ad performance reports on ad sizes, advertisers, and regions.
- Set the price floor to ensure maximum revenue.
- Customize ad formats.
We help publishers join AdX, manage their activity within the ad exchange, and much more, including header bidding with multiple sources, DFP management and effective dynamic mobile ads.
To apply for Google AdX today, please get in touch with our team.